Our Ethos

Choices is a Christian organisation, and so we believe that all people deserve to be treated with care, compassion, and respect, regardless of their faith, race, income, sexual orientation or employment status. We are not a campaigning organisation, and we do not have a political agenda. Rather, we offer a safe, hopeful, and empowering space to our clients, our partners and each other.    

We work with women and families facing pregnancy crises – from unplanned pregnancy to pregnancy loss, child separation, and parenting under challenging circumstances - and we recognise that these can be sensitive issues. Abortion, particularly, can become a controversial issue that divides people in a polarising debate. We choose instead to unite people by meeting our clients at their point of need, and never passing judgement. Our goal is to provide counselling and practical support so those in crisis can reach a place of resilience and hope for the future. 

All Choices staff and volunteers are appropriately trained and supervised to reflect our ethos. We’re committed to working at the highest standards of excellence that we can and practice within all national legal frameworks and professional guidelines, including safeguarding and anti-discrimination legislation. We are organisational members of the British Association of Counselling and Psychotherapy (BACP) and adhere to the BACP ethical framework. We take seriously our responsibility to provide a non-directive space for our clients.   

As a faith-based organisation, Choices reserves the right to apply occupational requirements to key counselling and leadership roles, to preserve the Christian ethos of our organisation in line with the Equality Act 2010.